Marketing Strategies: Dealing With Competition & Complexity
"Thirty percent of emails get opened; with text, 82% get opened," Lianado said. "It works very, very well."
For its part, Systemax is designing all of its promotional campaigns—including social networking (YouTube videos, which are produced in-hours, and Facebook) and traditional (catalogs, TV, radio and web) to have a common look and feel.
"Go where the consumer are" said Lonny Paul, vice president of marketing and strategic initiatives for Systemax North America. "Don't have them chasing after or looking for you, because they aren't going to; everything is available to them today, all the time." DS