Finding Money in Tablets
Tablets are on fire. CEA statistics show exponential growth in a variety of brands and prices, with no sign of abatement. U.S. unit shipments leapt from 32 million in 2011 to 80 million last year and are expected to nearly double again this year. The numbers are mind-blowing, but unfortunately they’re attached to products with very little margin.
So if you’re an independent dealer, what is it that makes tablets worth carrying?
From the day the Apple iPad burst onto the retail scene in 2010, tablets have served dealers as traffic-drivers and magnets for sales of much more lucrative accessories. That is still the case, said Doug Schatz, vice president of electronics merchandising for the Nationwide Marketing Group. But tablets are also an effective way for his group’s members—who sell a variety of categories, including electronics, appliances, bedding and furniture—to drive traffic and stimulate sales of lower-turn, higher-margin products.