Other dealers were also expanding the scope of their Control4 installs, but not always building and implementing the systems correctly. So Small launched Integration Simplified!, a company that provides turnkey Control4 systems for other dealers. Small also launched Performance Cinema Design, which builds and tests complete systems. The company also constructs full turnkey theater interiors for homes on the islands, where it's difficult to quickly get parts and services.
Small said it's too early to tell how those new companies will increase sales and profits. But he did say overall sales are up 40 to 50 percent from this time last year. The key to that growth? "Really, we just focused more on our client services, he said. "It's the easy things."