Going Mobile: Expanding the Mobile Network
Mobile electronics retailers and installers have been hanging out with their buying public since day one. From guerrilla marketing excursions in high school parking to car shows to concert venue, smart mobile retailers are there, especially when their business needs a quick shot of nitro.
Lately, however, something more is needed. Most retailers by now have online sites, but trying to attract the traditional mobile electronics buying demographic (16 to 24 year olds) has gotten tougher. Most members of the “Y”, millennial and social networking generations are more turned on by the latest cell phones and other portable devices than they are by heart-jolting sub-woofers and high-quality mobile audio. On top of that, many kids are flocking to eBay for their gear, only to find they can’t handle the complexities of the installation process.
In order to intercept those consumers, educate them on new mobile solutions and the benefits of professional install, and bring them into retail shops, many retailers are creating a presence on Facebook, MySpace and other social networking sites. Most major companies already have a presence on those types of sites and are even using fans of the products or services to maintain that presence.