Going Mobile: Expanding the Mobile Network
“At our best event ... we had 200 plus people in our shop, tons of cool cars in our parking lot, and they wanted to buy stuff. Not bad ROI, Michne said, adding that the events create a big buzz around the store. “Many people who drive by are rubbernecking and then we watch them turn around just to check it out. This is like bringing more bees with honey.”
Barry Vogel, president of MERA and owner of The Ultimate Edge of Oswego, N.Y., has been active on the MySpace and Facebook scenes for about a year. While Vogel does push special promotions through his MySpace page, he uses it more as a marketing tool to present his company with a young, fresh image.
“While I can’t honestly say how much of that translates to actual foot traffic, we try not to overtly sell on MySpace. We keep it cool and social. We let people hook up and form loose friendships,” he said. “The benefit comes from making contacts, and getting positive feedback when we answer a question with facts instead of opinion.”