Going Mobile: Expanding the Mobile Network
MySpace and FaceBook are just two areas of the Web that can help retailers drive business. There’s a home for almost anything that’s different, edgy and compelling. The trick to turning that into a viral marketing is to find the right site. Steve Meade and his “eye-popping” sound system is a good example.
Meade, of Sacramento, Calif., is a CAD/CAM specialist for the construction industry by day and a heavy car enthusiast and freelance installer the rest of the time. His pride and joy is his Chevy Tahoe, which is loaded with three alternators and 20,000 watts of Rockford Fosgate power. The beauty is when he drives it to and from work every day he gives giving innocent bystanders both heart attacks and system demonstrations. A few years ago he started filming the demonstrations and one went viral’on YouTube.
It so happened that just when a lady with a glass eye stuck her head into Meade’s Tahoe to experience the sound. When Meade cranked up the system, the woman’s eye popped out. She actually thought it was pretty funny. You can judge for yourself by going to http://www.youtube.com/watch?v=N1B-mQlQGFk. Sure, it’s not for everybody, but the nearly one million people who viewed the video won’t forget the power of Fosgate system (the company is mentioned in the opening credits). The number of comments viewers post in response to Meade’s videos is also impressive.