Dealerscope 2017 Top 101 CE Retailers
The companies listed in Dealerscope’s registry of the Top 101 CE retailers in the U.S. and Canada sold $231.44 billion in CE during 2016, an increase of just 1.09% over $228.94 billion in 2015. But not all companies saw only paltry increases. While Walmart’s CE sales increased by 3.23%, and Best Buy actually saw CE sales decrease by .064%, Amazon’s CE sales—propelled by the Echo, the Echo Dot, the Fire TV Stick, an array of Kindles and other exclusive electronics—increased by 28.7%.
Amazon’s decision to not just sell, but to manufacture and sell, CE is a type of diversification. Diversification, indeed, is a trend among the retailers this year. After decades as an e-tailer, Amazon in 2016 opened its first brick-and-mortar stores—bookstores in California, Oregon and Washington. In 2017, it plans additional stores for Illinois, Massachusetts, New York and New Jersey. Another e-tailer, Newegg, opened a showroom in Toronto for online-purchase pickups and product tryouts. GameStop bought two wireless communications chains—Cellular World and Red Skye. And The Phone Surgeons mobile phone repair company has set up shop within BrandsMarts.
In a tough marketplace, other companies are paring back CE offerings, to use floor space for more profitable products. After sales fell 24% during the October–December quarter, hhgregg announced plans to shift its focus away from CE to appliances and furniture.