Dealerscope 2018 Hall of Fame Inductee: Sandy Conrad
The decided appeal of shopping from the comfort of an armchair wasn’t suddenly discovered and tapped into by Amazon. Long before Jeff Bezos ever sold a book online (and that was all he sold in the beginning), there was HSN, which provided armchair shoppers who only needed two “devices” – a TV and a telephone – with the joy of sales-pressure-free, information-rich demonstrations and the convenience of round-the-clock accessibility.
Sandy Conrad, as senior vice president at HSN, has for years been one of the linchpins in making sure that a pleasing customer experience is delivered seamlessly throughout the sales process at this pioneering interactive entertainment and lifestyle retailer, which reaches about 90 million homes with live TV programming 364 days a year and (via HSN.com) with more than 50,000 product videos.
“I knew from an early age that I wanted to get into retailing,” Conrad said. “I always found it fascinating how product trends took hold – new waves in colors and fashions. That always intrigued me.”