Dealerscope 2019 40 Under 40: Adam Romano, Jem Accessories dba Xtreme Cables
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Adam Romano
Job Title: EVP of Sales
Company: Jem Accessories dba Xtreme Cables
Years in the Industry: 18
Major Accomplishments that you’re proud of: I helped grow the expansion of sales over the last 15 years, we started with small dealers/distributors and grew it to big box retailers. national retailers and international retailers
What do you like best about your job?: I love the challenge and rush of making sales. The traveling all over the world is a bonus as well
What do you like least about your job?: Being away from my family a good portion of the year
Favorite hobby: I love to play basketball
Last book you read: Shoe Dog by Phil Knight
Who is your hero and why?: My Mom is my hero. My dad passed away at a very young age, and she raised me to be the man I am today and pushed me at every level to succeed
Favorite consumer tech device: My IPad, it helps me get caught up on all the shows while I am traveling
What you’d be doing if you weren’t in tech: I was born to be in sales, so if it wasn't consumer electronics it would be sales in a different industry
What’s the biggest problem the industry faces today, and how would you fix it?: There’s more than just one: Slowdown of the demand for Smartphones and other key CE products. Need concentration on new technologies and functions for the changing marketplace and customer. Bring some excitement back to the business.
Slower than expected consumer adoption of Smart Home products. Consumer doesn’t yet understand the value or benefits of Smart Home, more education about features and benefits are needed to make them understand and be less afraid to jumping in. Retail needs to work closely with vendors to provide a better experience in store for the consumer.
Concern about trade policies/tariffs currently in flux having affecting planning for the future with overseas suppliers.
What’s your outlook for the CE industry for the next five years?: Still lots of opportunities in many existing CE categories and some just beginning to develop. Areas like AI, AR, VR, Connected Autos, and Smart Home have just scratched the surface and have yet to achieve a fraction of their long term potential. Further expansion of these areas could also spur some life in other categories like Smartphones. The CE industry always manages to find new technologies and products to reinvent itself. Sometimes these are revolutionary and sometime just evolutionary but throughout the history of the industry it has always managed to move forward and find growth.