Dealerscope 2019 40 Under 40: Brandon White, Vanco International
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Brandon White
Job Title: Director of New Product Development
Company: Vanco International
Years in the Industry: 11
Major Accomplishments that you’re proud of: In my four years at Vanco, I’ve successfully launched over 400 new products, some of which have proven to be multi-award winning. I drove the force behind the award-winning, EVEXHDB2, which was the first HDBaseT extender, capable of 4K@60Hz, HDR10, and Dolby Vision in the marketplace. I also developed the EV4K2006, which was the first non-HDBaseT POE extender capable of passing 4K and HDR10 over a patented single cat cable. I’ve also worked to make great strides in introducing and broadening Vanco product offerings into the audio and commercial markets.
What do you like best about your job?: I enjoy talking to our customers about problems they have in the field and using my creativity to think outside-the-box in order to design products and solutions that are helpful and profitable for them.
What do you like least about your job?: Being out on the road a lot means I’m always missing my family. I am always striving to be better at work/life balance but it helps that I love technology in all aspects of my life and so does my family!
Favorite hobby: Learning. I believe that a stagnant mind is a wasted mind and I love learning about new places and cultures, especially while spending time out on the road. I graduated with a degree in Anthropology and have always loved observing and being immersed in different cultures and surroundings. I also love watching sports in my downtime. Football and hockey are my go-to sports, especially when my son is playing.
Last book you read: Berenstein Bears and the Messy Room, and The American Rollercoaster. I love reading to my kids before bedtime.
Who is your hero and why?: My parents, Larry and Lisa White are my heroes. My father is an industry veteran, and growing up under his wing presented me with a unique perspective of the industry from the outside looking in. And because of him, now I’m on the inside. My family has been through a lot together over the years but we’ve always managed to come out of everything stronger. My parents always tell me how proud they are of me, but I also couldn’t be prouder of them.
Favorite consumer tech device: The Xbox One X is my favorite consumer device because it offers entertainment for the whole family. It is hands down the most commonly used consumer electronic device in the White household.
What you’d be doing if you weren’t in tech: I love to cook for my family and I’ve spent a lot of time working in the restaurant industry so if I weren’t in this industry, I’d likely be involved in hospitality.
What’s the biggest problem the industry faces today, and how would you fix it?: One of the major problems in the industry today is general knowledge of products and technologies. Most end users don’t really know the devices they have or what they are capable of. Education of what was the past, what is the present, and what is to come in the future would be beneficial to end users and would help reduce the madness that arises following simple Google searches or lengthy forum threads.
What’s your outlook for the CE industry for the next five years?: As the theory goes, matter is not created or destroyed, it only changes form. This holds true for the CE industry as well. While the focus of today’s CE products may not be relevant in the future, the concentration will simply shift. As long as we observe and listen to the markets as they change, there is no reason to assume the industry won’t be as healthy, or even healthier, in years to come.