
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Brian Choi
Age: 39
Job Title: Director
Company: Samsung
What the nominator had to say: Brian often has smart thoughts about innovative testing or finding ways to quantify or prove his point of voice. He often challenges the status quo by asking us to test instead of making an assumption. In addition, he also doesn’t just take reports or information that are given to him but asks intelligent questions that drive the entire team to think more deeply. He often asks questions or identifies a problem, and then tasks the team to come up with a solution (even though he often has already brainstormed a solution already). He allows the team to bring their thinking to him, and then challenges them with additional questions or also shares his solution to see if that can be further evolved. And after working very closely with Brian, he is great about bringing the team together and acting as a leader. Due to Brian’s clear passion for the business, he inspires the entire team to work collaboratively but also at their best. This motivates not only internal employees, but also agency partners.





