Dealerscope 2019 40 Under 40: Chad Burris, Nationwide Marketing Group
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Chad Burris
Job Title: Product Protection Program Manager
Company: Nationwide Marketing Group
Years in the Industry: 6
Major Accomplishments that you’re proud of: I was able to apply all that I have learned in my 6 years in the industry when Nationwide put out an RFP for a new warranty program that we offer to our members. Ultimately, we selected Centricity, but the process of creating a program from scratch was both challenging and rewarding.
Additionally, I was recently chosen to present at the upcoming 2019 Warranty Innovations conference; an opportunity that I am very honored to receive.
What do you like best about your job?: Working with our strategic vendor partners to continually improve our offering for the members, and then helping the members successfully utilize the programs that we pour so much effort into creating.
What do you like least about your job?: The two to three week stretches in between major events on my calendar! I get excited about dealer trainings, presentations, and conferences.
Favorite hobby: I enjoy being a dad. My kids are at a fun age, and being a good dad is rewarding. That means backyard soccer matches and tee ball practice, fishing trips, surprise donuts on Saturday mornings, and watching all of my favorite movies that I loved as a kid with my own children.
Last book you read: The Hidden History of America at War
Who is your hero and why?: My Dad. Best example of a person that anyone could ever ask for. Taught me to be a provider, and to care for the ones I love. That motivation drives me.
Favorite consumer tech device: I love good audio. A great sound system makes all the difference when listening to music or watching TV.
What you’d be doing if you weren’t in tech: I would find my way on to a stage to present to someone, perhaps in the medical industry as a product trainer.
What’s the biggest problem the industry faces today, and how would you fix it?: We need to help retailers combat the biggest looming challenge - online retail. To fail to adopt an online presence means that we are planning to not be in business long term. Develop an online strategy and utilize the profit-rich business services to their fullest extent.
What’s your outlook for the CE industry for the next five years?: The CE industry still has a valid place in the market because people (myself included) want to go play with a device before purchasing. I want to hear an audio system, watch the tv, hold the tablet. But, in order for retailers to succeed with a brick & mortar location, they must also be online, and it is paramount that we maximize the profitability of each customer interaction. That means adding a warranty, offering compelling financing, and selling additional intangible services.