Dealerscope 2019 40 Under 40: Emily Harger, Séura
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Emily Harger
Job Title: Digital Marketing Director
Years in the Industry: 4
Major Accomplishments that you’re proud of: Everything done in a company like ours is a product of teamwork, and I am very proud to be a part of this incredible team. Together we have created a new website on a new platform, designed and launched a series of lookbooks, introduced new communication channels, transformed our sales and marketing materials and introduced new programs for integrators and interior designers. I’m proud that our brand is continuing to evolve and resonate with our B2B partners as well as end users.
What do you like best about your job?: There is nothing like being part of an innovative company with great products and inspiring people... in a growing industry. My favorite part, though, is the opportunity I have to help define and shape the brand experience. We have several customer segments, all with different needs and desires, and it is my job to figure out how to engage and support them along their journey.
What do you like least about your job?: Just like everyone else in CE, my least favorite part about the job is trade show booth set up.
Favorite hobby: I enjoy documentaries (“Something Ventured” is my favorite), spicy food, and spending time with my husband and our newborn son. We have lived in Wisconsin for six years and we love being on the water and taking advantage of the great outdoors activities here.
Last book you read: “Let My People Go Surfing” by Yvon Chouinard
Favorite consumer tech device: My favorite CE devices are the ones that are hidden in plain sight. I’ll never forget the first time I saw a Séura TV mirror in person during my interview four years ago; it immediately sold me on the company and the industry. With this type of product there is that initial magical appeal, but then also a whole new world of design opportunity.
What you’d be doing if you weren’t in tech: I love working in this industry, so if I left I’d probably be missing it. I am passionate about branding and digital experiences, and my career has been focused in digital marketing. The CE industry has provided me with incredible learning opportunities: it’s dynamic, growth-oriented and always willing to present unexpected challenges.
What’s the biggest problem the industry faces today, and how would you fix it?: As the industry continues to evolve with new IoT technology and layers of control, we are creating an even more complex universe for the end user to navigate. There is a disconnect between consumer expectations of “the smart home” being easily implemented and the reality of making that home come together. The innovation is thrilling, but product selection and implementation is daunting. I believe our industry has an enormous opportunity to do a better job guiding the end user through this process with increased education and increased hardware and software compatibility.
What’s your outlook for the CE industry for the next five years?: I think the best indicator of future growth is the fact that people are incorporating technology into their lives, businesses and designs in new ways. They are adding video, audio and controlled lighting to their backyards. They are using voice technology to shop, schedule and control their home. The benefits of IoT technology are more obvious to homeowners and business owners than ever before and that’s a good thing for all of us.