Dealerscope 2019 40 Under 40: Jordan Wills, Cloud9 Smart
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Jordan Wills
Job Title: Director of Marketing and Admin
Company: Cloud9 Smart
Years in the Industry: 13
Major Accomplishments that you’re proud of: Merging our commercial and residential brands into the singular Cloud9 Smart was a highly rewarding exercise in brand identity development and rollout. It also afforded me the opportunity to collaborate with people I admire - Torsten Gross (Managing Director at Deloitte) and Chris Smith (COO at Cloud9 Smart.)
Producing 24 videos in 2018 was a fantastic opportunity to hone my photography and editing skills.
Our annual educational summit for Architects has been a hugely beneficial recurrence for Cloud9. Getting to work on the AIA Summit with our team, collaborate with industry leaders and network with Architects has been extremely motivating.
What do you like best about your job?: The people. Having worked with many of the folks at Cloud9 Smart for over a decade, I feel very fortunate to have found a group that watches out for each other, stays professionally engaged, and yet never passes up an opportunity for a good prank. I love the constantly evolving industry, but the people are what keep me here.
What do you like least about your job?: Marketing speak. I find the lingo nauseating.
Favorite hobby: Nothing beats going out to eat with my wife and son. Except drumming.
Last book you read: Looker, by Laura Sims
Who is your hero and why?: Probably Stanly Kubrick. Nobody researched and prepared harder for a movie, and nobody intuited their way through directing one with bigger creative swings. I don't think there has been a combination work ethic and artistic expression as severe as his, and that is what makes him arguably the greatest film director of all time.
Favorite consumer tech device: My Sony A6000. I love Sony's color space and auto-focus, and being mirrorless the A6000 is so small I can carry it everywhere. It changed the way I shoot videos.
What you’d be doing if you weren’t in tech: I would still be in marketing, or producing videos full-time.
What’s the biggest problem the industry faces today, and how would you fix it?: Performance reliability. Any piece of lifestyle technology worth owning needs to work reliably or it's not really improving your lifestyle. Undercooked App design and failure-prone hardware really damage our industry's reputation. Both need to be stress-tested extensively before a product is released to the public.
What’s your outlook for the CE industry for the next five years?: Brands like Nest and Sonos have proven the model of sticking to a narrow application and mastering it. Consumers would rather have one feature done flawlessly than five features done passably. Now that the market knows this, I think we'll see smarter engineering, simpler interfaces, and more reliable performance in our electronics at home.