Dealerscope 2019 40 Under 40: Xin Hamilton, Boss Audio Systems
For a look at the rest of the 2019 40 Under 40 honorees, be sure to check out our 40 Under 40 homepage.
Name: Xin Hamilton
Job Title: VP of Marketing
Company: Boss Audio Systems
Years in the Industry: 8
Major Accomplishments that you’re proud of: 1) Established an integrated marketing to push the niche category brand to a broader audience. 2) Rebrand in a niche category, targeting to have the brand reach mainstream awareness.
What do you like best about your job?: Evolve and adapt constantly between learning, planning, and execution on multiple ecommerce marketplaces. Leverage on both trade and consumer sides to maximize the brand awareness and increase both partners and consumer acquisition.
What do you like least about your job?: Just like an earlier job, effective communication and processes are the typical obstacles in most of the companies that stop moving things forward faster.
Favorite hobby: Traveling with family, UI/UX design, always leveling up parenting skills.
Last book you read: Becoming by Michelle Obama
Who is your hero and why?: No constant one. In different times I look up for different people for motivations and inspirations. Such as listening to Oprah's Super Soul to seek balances and high state being for clam mind, or persist like Steve Job's in building best-in-class easy to use product.
Favorite consumer tech device: Favorite but also least favorite – smartphone. Connect to the world and learn anything with ease. But then phones really take away freedom.
What you’d be doing if you weren’t in tech: SaaS – building applications with great user experience, and hopefully that company can become a unicorn.
What’s the biggest problem the industry faces today, and how would you fix it?: eCommerce marketplaces such as Amazon and Walmart have opened the doors to international sellers, making pricing extremely competitive and eliminated product differentiation across marketplaces. It’s not about who has better products these days, or even cheaper, it’s about who can stay ahead on the marketplaces’ games to win the front search page.
What’s your outlook for the CE industry for the next five years?: Not so much healthier, but companies that care about brand will stay in the game longer term and thrive across multiple channels. But for short term eCommerce only players, they will still solely rely on pricing or advertising to compete for top page share.
For consumers, pricing will be less important as MAP will be better controlled by brands across channels. It will be a matter of which retailer is more easily accessible at the buying decision moment or which retailer the consumers prefer to shop.