Dealerscope 2019 Hall of Fame: Ted Cardenas, Pioneer Electronics
They say that timing is everything. Though I’m not really sure who “they” are, I can with almost absolute certainty say that they must have been studying the life and career arch of Ted Cardenas, the current executive vice president of marketing and corporate communications for Pioneer Electronics and a 2019 Dealerscope Hall of Fame inductee.
Cardenas’ has spent the past 23 years of his career working his way through the ranks at Pioneer, starting out as a product specialist in 1996 before moving up to a district sales manager after just a year. And since then he’s seen his role move from marketing, to product planning, back to marketing, and now as the VP of marketing for the company’s car electronics division. Over that time, he’s been involved with—and a key piece behind—some of the major initiatives that Pioneer has launched, including bringing satellite radio into the car, the launch of Apple CarPlay, Android Auto, and more.
But, as he tells it, Cardenas’ career has been a major benefactor of good timing.