Dealerscope 2020 40 Under 40: Danielle Diaz, AVB Marketing
For a look at the rest of the 2020 40 Under 40 honorees, be sure to check out the 40 Under 40 homepage.
Job Title: Senior Director of Marketing
Company: AVB Marketing
Years in Industry: 3.5
Where You Grew Up, Live Now: Grew up in Thousand Oaks, CA, and live now in Sacramento
Education: Cal Poly San Luis Obispo - go Mustangs!
Accomplishments: Being a part of a team that was so agile and quick to find a way to keep independent retailers in business during the onset of the COVID-19 pandemic and shelter-in-place mandates across the nation. It was a very uncertain time for many in our industry and our team worked around the clock get our retailers’ websites integrated with chat solutions and updated with adjusted marketing messaging. We optimized digital marketing campaign tactics to drive calls and website traffic instead of foot traffic and - most importantly - we got our retailers transactional online so they could stay profitably in business. I couldn’t be more proud to lead and be a part of this team that worked tirelessly around the clock those first few weeks. Seeing their determination, grit and willpower to do what is right for our members was a moment of such pride for me. Their representation of the team and AVB Marketing is something I am honored to be a part of.
What I Like Best About My Job: The people - our AVB Members and the team I am a part of
Last Book Read: Where the Crawdads Sing
My Hero, and Why: My mom. She has taught me how to be a woman, an entrepreneur and empowered me to find my voice as a leader.