Dealerscope 2020 40 Under 40: Danielle Feldman Karr, Control4
For a look at the rest of the 2020 40 Under 40 honorees, be sure to check out the 40 Under 40 homepage.
Job Title: Certified Showroom Program Senior Manager
Years in Industry: 7
Where You Grew Up, Live Now: I grew up in Southern California and Oregon, and I now live in Utah.
Education: I received my master's in technical and professional communication from Utah State University.
Accomplishments: This year, I was promoted to Senior Manager of the Control4 Certified Showroom & Designer programs. I spend most of my time developing the marketing programs for both our passionate Control4 Certified Showroom Professionals as well as for our interior designer and architect community CT initiatives. I interact with and manage over 330 integrators in the Certified Showroom Program. I have been working to build a community of experts and find ways to foster meaningful conversations that educate both integrators and the design-build community around the benefits of professionally installed technology.
Awards: Women in CT 2020 Woman to Watch Honoree
Last Book Read: Sapiens by Yuval Noah Harari
Favorite Pastime: I'm currently working on my Ph.D. in professional communication and rhetoric, so that takes up most of my free time these days. I like to think of it as a hobby for my sanity's sake, but I do really love it and love to learn.
Favorite Movie: Anchorman – it's kind of a big deal.
Best Concert: Pink Martini always puts on a great concert.
If You Could be Anywhere Else: Enjoying some beach, somewhere.
What I Like Best About My Job: I have the pleasure of interacting with so many passionate integrators, industry experts, and design-build professionals for my job, and one of the best parts of working with these innovative people is all of the creativity that just flows during every conversation. The collaboration that goes on within these groups is really inspiring.
Why This Industry Will Thrive During the Next 5 Years: Due to COVID-19, most homeowners' views towards the CE industry have shifted away from seeing us as more of a luxury item and towards realizing that good, reliable technology in the home is a complete necessity. I think the challenge and the opportunity the CE industry is currently facing is how to successfully shift communication strategies away from the traditional tech-geek talk and towards helping the everyday homeowner or design-build professional facing today's realities understand the whats and the hows around getting the right technology solutions in the home.