Dealerscope Distributors Roundup: Goals and Strategies for the Year Ahead
21st Century Distributing is gearing up for our annual Integration Innovation Roadshow, being held in May. The show focuses on the integration of our industry’s products and aims to help our dealers step up into that larger-profit job. New this year is an extra day at each location to accommodate trainings from our vendors. We are also looking forward to moderating dealer forums during the lunches to allow the dealers to bounce and share ideas with each other. For the duration of 2017, education is going to be our focus!
As business and related vendor promotional activities have become more frequent and complex, we have added brand specialists at our headquarters. They coordinate efforts between our vendors, buying staff and broader sales organization, which allows us to provide more individualized attention. Most importantly, they distribute critical business information more frequently, which helps our dealers merchandise appropriately throughout the year, to maximize their sell-through results.
In 2017, we have planned three dealer shows and seven trainings. Our shows provide an opportunity for our customers to attend vendor trainings as well as see product from over 50 suppliers. At this year’s shows, we plan to provide seminars on how our dealers can maximize social media an expand their e-commerce presence. We also plan to hold five customer roundtables where we meet with a select group of dealers to discuss areas of growth and opportunities and how we can become a better partner. Some of the trainings we have planned this year include LG, Lutron, RTI, Luxul, Hikvision and NEST. All of these trainings offer our customers an opportunity not only to learn about the product but to purchase product at a discount. Our #1 objective is to help our customers be successful and to provide them with new avenues of profitability.