Dealerscope Insider Talk Focuses on Healthier Living With Sharp & Mrs. G Appliances
Dealerscope’s Insider Talk series recently welcomed Sharp Home Appliances Sr. VP of Sales & Marketing Peter Weedfald along with the Chief Customer Officer for popular Lawrence Township, New Jersey appliance retailer Mrs. G, Debbie Schaeffer.
Fitting that show co-hosts, Dealerscope Editor-in-Chief Nancy Klosek and Publisher Tony Monteleone, spent a good deal of time on steering the conversation toward how the appliances Schaeffer sells and Sharp manufactures are focusing on health and wellness these days, as the country continues to fight its way out of a pandemic.
Weedfald excitedly discussed how Sharp’s kitchen suite of products is all about simpler, healthier living - citing how Sharp’s company slogan clearly spells that mantra out.
“With Simply Better Living, Sharp is saying that our products are simple to use, are better than our competitors and are also all about living a healthier, better life. That’s the promise we make to our customers,” he began. “And with our entire kitchen suite of products, Sharp is now the first Japanese company to bring a full kitchen suite of products into the U.S.”
That suite includes Sharps’ Superheated Steam Cook ovens, Induction Cooktops, Wall Ovens, Slide-in Range, Microwave Drawer Built-In Ovens and Over-The-Range microwave ovens, as well as dishwashers and refrigerators. And regarding that healthier living mantra, toss is the company’s Plasmacluster air purifiers with ION technology.
“We have this great kitchen suite that is promoting healthier eating habits and a better, simpler way to cook and also, on the healthier living front, we have our Plasmacluster ION air purifiers,” Weedfald added. “The air we’re breathing in when we’re home can be up to 10 times unhealthier than the air outside. Our purifiers are removing 99.97% of dust, mold and bacteria particles as small as 0.3 microns from the air that passes through it.”
From the retail perspective, Schaeffer spoke about how Mrs G was fortunate to fall into the “essential business” category so they have been open throughout the pandemic. She spoke pridefully about ‘being there’ for her customers during these challenging times and how the online part of the business equation quickly became so critical.
“There was such an appreciation from our customers over the fact we were open,” Schaeffer explained. “But understandably many weren’t quite ready to come into our showroom to buy in the beginning, so online became very important. The stay at home orders made them more comfortable to buy these large appliances online.”
Schaeffer added that Mrs. G wanted to make their customers feel like the online experience was just as fulfilling as the in-store showroom experience.
“We wanted to make certain that the customers who were entering our website felt like they were right inside our store,” she said. “Almost all of our customers do their research online before making a purchase anyway, so making sure they found every piece of information they needed on the website was critical.”
When their customers do come into the store, the retailer has taken all the necessary precautions to make sure the visit is as safe as it is engaging. And she’s happy to report that several product categories are moving quite well, such as refrigerators, washers/dryers, and dishwashers, attributing the increased time consumers are spending at home to the welcomed spike in sales.
Overall, the sentiment from both Schaeffer and Weedfald was all about eating and staying healthy and how that has become particularly important during the pandemic.
“We are really seeing now how important it is to eat healthy, so that, God forbid, if you get the virus, the healthier you are you’ll be better able to get over it. People are getting that message and these healthier living products are taking center stage now.”
As the return to some semblance of normalcy continues, it’s great to see the CE industry playing a major role in the comeback.
MEPO’s Michael and Jaime Restrepo, who also run the A/V and automation integration firm Restrepo Innovations, produce Insider Talk for Dealerscope. The episodes are running weekly and to check out the full discussion with Schaeffer and Weedfald click here.