Dealerscope, NAPCO Research Launch CE Retail Confidence Index to Measure Ongoing CE Retailer Confidence
Looking to fill a massive void in the landscape of resources available to the consumer electronics retailers throughout the country, Dealerscope, in collaboration with NAPCO Research, (NAPCO is the parent company of Dealerscope) has launched a new data-driven tool that aims to paint an exceptionally accurate picture of the state of the CE retail industry. The Dealerscope CE Retail Confidence Index is a monthly report that collects data and insights from consumer electronics retailers around the country, and analyzes the feedback to develop an overall industry confidence score.
“We are the voice of consumer electronics retailer, and this new tool represents our commitment to developing data-driven solutions for them,” said Benjamin Felix, President and CRO for Dealerscope. “Our goal is to continue to provide valuable tools to our audience by continually developing new and meaningful resources like the CE Retailer Confidence Index.”
To build out the report, Dealerscope worked with the NAPCO Research team to design a methodological approach for measuring retailer confidence in the consumer electronics market. NAPCO Research designed a panel made up of a mix of independent retailers, big-box retailers, regional chains and e-tailers. The panel makeup is designed to closely map to the distribution of retailers in the CE industry. Panel members will be surveyed on a monthly basis and their responses will be plugged into a proprietary NAPCO Research scoring algorithm, which will weigh the score against market factors and output an overall sales confidence score. The score will be published, along with Dealerscope expert analysis on a monthly basis on the Dealerscope website.