Dealerscope Pride Award Winner - Gerhard's
Gerhard's business tactics seem to be working, because, Gerry recalled, when the Glenside store had a sale last November, so many people showed up that police had to control the crowds outside of the store.
Gerhard's doesn't sell online. It uses its Web site for e-mail feedback, information request form and to provide directions to the stores. The company advertises via direct mail and print media and has TV ads on local cable channels.
In the near future, Bud said, the company expects to finish remodeling its Glenside store and possibly expand "before the end of the year."