Headphone Vendors Outline Dealer Strategies
Dealerscope recently spoke with some of the top headphone manufacturers to see what type of marketing, merchandising and online programs they’ll be rolling out to their dealers this year. Check out the February issue for the full story.
Dealerscope: What types of marketing and merchandising will you be providing dealers with? Any new online programs you can speak about?
Eric Stubbert, Channel Manager, Sennheiser*:* To help our dealers earn better margins we have strengthened and enforced our Minimum Advertised Price policy and segmented our products, giving different retailers different assortments of Sennheiser headphones. This has also helped limit access to our headphones by unauthorized resellers and increased our average selling prices.