As we prepare to flip our calendars to a new year—and coming off of a holiday shopping season that saw a number of retail records broken—consumer electronics dealers’ confidence soared to new heights. According to the latest data from the Dealerscope CE Retailer Confidence Index, overall confidence rose more than 10 points to 203.56, the fastest growth and highest score to date.
The spike in overall confidence isn’t just by accident either. Responses throughout the Dealerscope survey, both open-ended and point-based, reflected greater confidence throughout the industry, including in their ability to drive greater foot traffic and online traffic in the next month. What stood out aside from the overall confidence score, though, was retailers’ performance against their sales goals for the previous month. November saw a drastic decrease in the number of retailers who reported missing their sales goal. In total, 66 percent of retailers hit or exceeded their sales goal for the month, compared to 34 percent who missed their sales goals.
“Consumer interest in new products seems high, and the fear of the election is ending,” said one retailer.