Dealerscope Traffic Doubles in July; Data-Driven Strategy Showing Results
NAPCO Media, a leading B-to-B information source, announced today that in the month of July, Dealerscope.com saw record increases in traffic. Pageviews increased to 102k from an average of 55k, bolstered by a significant interest in Dealerscope's annual 40 Under 40 feature, CE Week coverage, and commentary on Pokémon Go.
Benjamin Felix, Group President/Chief Revenue Officer of the Consumer Technology Publishing Group (CTPG), introduced a new content strategy geared towards leveraging data to create actionable content.
“When I started, my stated goal was to produce content that was interesting and pushed the envelope," Felix said. "How we do that is use data to ascertain what people are interested in and how to get it to our readers effectively. Surveys, real-time tracking, and digital data have all coalesced into concrete actions and content. I think partners like Parse.ly are also immeasurably helpful in enabling us to shape our methodology."