Dealers Enter a New Realm With Accessories
Accessories are sales drivers and margin generators. But no longer are they just cases and chargers, cables and TV mounts. They are technology-enablers. That’s according to dealers, who are redefining and broadening the term by labeling as accessories products as diverse as soundbars, wireless RF headphones and even Blu-ray players.
Rocketing smartphone, tablet and large-screen TV sales and sharp increases in the numbers of available models have brought heavy demand for all flavors of cases, in-car accessories, cables and mounts. While dealers report brisk sales of accessories, they say the category has been facing margin pressures.
“Due to increased price competition from other online retailers, margins, while still healthy, have been slipping over the past few years,” said Fanson Zhou, director of product management for accessories at newegg.com.