DEG Announces Blu-ray Support, Campaign
The Digital Entertainment Group (DEG) announced last week that is will both support the Blu-ray Disc format, and launch a major campaign to educate consumers and spread awareness about it. DEG, a consortium of technology and entertainment companies, plans to carry out the campaign through public relations, dealer training and consumer education.
“Given our success in promoting new entertainment formats, the DEG is the logical association to underscore the benefits of Blu-ray Disc to consumers, retail and the media,” DEG’s president, Bob Chapek, said as part of the announcement. Chapek is also president of Walt Disney Studios Worldwide Home Entertainment, which backed Blu-ray from the start.
DEG carried out a similar effort for DVD a decade ago.