Dell Closes U.S. Kiosks
As it continues to shift its business model towards more and more in-store sales, Dell said this week that it will close all 140 of its kiosks in the U.S. The kiosks, most of which are in shopping malls, had been around for the majority of Dell’s existence.
“Ever since we began our journey into retail, we wanted to give customers the opportunity to call, click, or visit Dell and have access to our award-winning products,.” Tony Weiss, the company’s Global Consumer business vice president, said in a company statement. “This move fits in with how our broad global retail strategy is evolving.”
Last year, Dell began changing up its direct-sales strategy, putting its products in 10,000 retail outlets, including Best Buy and Wal*Mart locations.