Dell Shipments Delayed
Dell’s plans to relaunch their PC brand with nontraditional colors have hit a snag, due to shipment delays, the Wall Street Journal reported Wednesday. The Journal attributed the delay to paint problems and supply issues.
In June, Dell announced a new Dell Inspiron line of laptop and desktop computers, along with a new marketing campaign called “Yours is Here.” The new computers are in such colors as “flamingo pink,” “ruby red,” “sunshine yellow” and “jet black.”
The problem, coming right as the crucial back-to-school shopping season gets into gear, is related to the new Inspiron notebooks, as well as the XPS M1330. Dust contamination, the Journal said, became an issue once the company began painting high volumes of computers at the same time.