Start Your Engines!
With increasing concerns about gas prices and fuel efficiency, you’d think consumers wouldn’t place much value on in-vehicle technologies. To the contrary, demand for in-vehicle technology has increased over the past decade as consumers want to be connected, secure and entertained on the road.
But while consumer interest and demand for installed and portable in-vehicle technologies is growing, manufacturers and retailers must still develop business models that meet consumer demand and increase market share.
The Consumer Electronics Association’s Automotive Electronics study, “What Consumers Have and What They Desire,” provides valuable insights on the in-vehicle technology market by exploring consumer sentiment, preferences and behaviors.