Putting Teeth into Bluetooth Sales
Mobile electronics dealers across the country are learning that you don’t have to be an oral surgeon to take advantage of integrating Bluetooth interfaces into vehicles.
In the beginning, the aftermarket brought the first Bluetooth products to the consumer. Then the automakers leapfrogged the aftermarket by delivering vehicles with seamless Bluetooth products out of the factory gates. Interfaces with voice recognition, alphanumeric displays and steering-wheel mounted controls are all sweet, but the dealership prices still leave a sour taste in the mouths of many consumers.
Trying to save a few bucks, consumers then took a stab at the installation. The end result, with its tangle of wires and crapshoot functionality, resembled all-you-can-eat spaghetti nights at the Olive Garden, defeating the whole purpose of what Bluetooth was designed for in the first place. Now, more consumers are realizing there’s a better way: through their local mobile electronics dealer, many of which are deepening and strengthening the installation and integration services they offer.