The Source: In the Spotlight
Dealerscope: What category this year will drive the most profits for your retail and integrator customers? How has that changed from last year?
Dennis Holzer, PowerHouse Alliance: For our members, a significant difference is that there are a lot more categories that can be profitable for them. As a result of us forming the group, members are getting into new categories and getting more in-depth with categories than they had been before. With the addition of several lines we've been able to do things in areas of categories we hadn't been able to do before. A good example: we'd always carried standard TV mounts. People used to be willing to pay 20% to 30% of the cost of a TV for a good-quality mount when TVs were $3,000. It wasn't unnerving. With TVs at $1,000, few want to spend $300 for a mount. So we've added a line of lower-priced mounts to meet the new need.
Dealerscope: What is the most important initiative you're executing this year that will help retailers and integrators make more money?