Denon Announces Special Edition 100th Anniversary Line
The amplifier, SACD player, multi-channel receiver and Blu-ray player are available through March 2011 while the headphones and turntable will be available through October 2011.
Cohn said the specialty dealers chosen to carry the line will need to agree to carry all seven products, display and merchandise them in a specific area together, but separate from regular Denon products, and use Denon assets such as special direct-mail pieces in advertising the line. Those selected dealers chosen who also conduct authorized online sales must follow the same rules on their sites. Denon, in turn, will provide the dealers marketing help with in-store events, and with an “enhanced position” in both its anniversary marketing efforts and in its store location area on the Denon web site. “The dealers are a good selection of enthusiast dealers with the right targets and the right customers for this class of product,” he said.