Denon, Boston Acoustics Launch Contest with Circuit City
D&M Holdings said it is launching a web-based contest for its Boston Acoustics and Denon Electronics brands in which consumers can share homemade videos and photo essays of “home theater horror stories” for a chance to win a $17,000-plus “Home Theater Makeover” and other prizes. Awards include gear, furniture from La-Z-Boy and installation services from Circuit City.
Consumers will be able to enter and post videos and stories via www.makeshifters.com. The site also features “Web 2.0 social networking features to interact by tagging, rating and reviewing entries, as well as virally spreading them, linking them to other sites and embedding them in e-mails or blogs,” said D&M.
Prizes for entrants with the highest-rated videos include the grand prize of the “Home Theater Makeover,” which will include a “flat-screen” TV from Circuit City, “premium” components from Denon and a complete Boston Acoustics surround-sound speaker package; Circuit City also will provide a variety of DVD movies and music CDs, and send Firedog technicians to install the system in the winner’s home.