Deriving Profits from the Refurbished Devices Market
Refurbished devices—once just an afterthought—are poised to play a vital role in the profitability of wireless programs.
Deloitte has reported that the market for used smartphones will expand four to five times faster than the overall smartphone market, with IDC estimating the category will grow to 222.6 million units with a market value of $30 billion by 2020.
This growth is happening globally and being driven by consumer demand, new product launches and an increase in trade-in/upgrade programs across channels. New entrants in the wireless and device trade-in markets, including cable companies and retailers, also are spurring demand for used devices.
Jeff Unterreiner is president of U.S. Connected Living at Assurant. He is focused on helping Connected Living’s clients deliver a better customer experience, increase revenue and build loyalty through premium support and protection offerings including lifecycle management, trade-in and upgrade solutions, extended service contracts and technical support.