PCs, Tablets, Headphones, Accessories Push Positive Holiday Sales
According to NPD, notebook PC sales were expected to experience unit and dollar declines, but they were actually flat compared with 2012. Strong unit volumes in both Macbooks (up 13 percent) and Chromebooks (up 112 percent) offset weakness in Windows devices (down 6 percent). Windows notebook ASPs, however, increased $5 this year, buoyed by touchscreen notebooks, which accounted for 38 percent of sales volumes with a nearly 10 percent price premium.
Revenue outside the top five categories fell 4.3% on top of an over 9% decline in 2012. Despite this decline a number of secondary categories had strong revenue growth and breakout sales volumes in 2013.
Most audio products continued their positive sales momentum in addition to the stellar headphone results. Sound bar sales increased nearly two times in both unit and dollar volumes, and topped $200 million in revenue for the first time. Streaming audio speakers were the star of the market this year, as revenue increased to $310 million, up 2.5 times from last year.