Are Consumers Skeptical About Green CE?
Despite all of the attention paid in recent years to green electronics, are customers less interested in green CE than previously thought? That's the conclusion of a new survey released this week by Retrevo, a Web site that matches people and electronics.
According to the survey, 35 percent of customers surveyed are not willing to pay a premium for green electronics. And while three quarters of those surveyed claim that energy-efficient products are important to them, less than 50 percent have actually bought such a product. In addition, many consumers say they don't necessary trust "green" labels on products.
For more on the survey, visit www.retrevo.com