Despite Incremental Improvements, this is a Transformational Year for iPhone
To put it bluntly, this was a rather underwhelming year for the iPhone as far as technological innovations go. However, 2018 should go down as one of the most transformational years in Apple’s flagship product’s history.
Leading up to the annual fall Apple event, we pretty much knew exactly what we were going to get with the new models—the only real question left was what Apple would ultimately name each new device. And so, here we are with the oddly named iPhone Xs, the iPhone Xs Max (because it’s bigger than Plus), and the iPhone Xr (which stands for who knows what).
Internally, those devices boast some incremental improvements over last year’s iPhone X. Among them, a new A12 Bionic chip that improves performance across the board while also increasing power usage efficiency, an upgraded dual-camera system (in the Xs and Xs Max), faster FaceID performance, and an improved IP68 rating. And, of course, the new Xs Max has the 6.5-inch Super Retina HD display, which makes it the largest iPhone screen to-date.