Despite Market Share Slip, Apple Still Dominates Wearables Shipments
We already know that Apple moved into 2019 with the top-selling smartwatch of the past year—both from a dollars and unit sales perspective. The latest wearable devices market report from IDC only confirms the product’s dominance, just from a more hyper-focused perspective on the final quarter of the year.
According to IDC, Apple moved some 16.2 million wearable devices during the holiday quarter to capture 27.4 percent of the total wearables market. From a unit sales standpoint, Apple’s shipments grew nearly 22 percent, though its market share fell more than 2 percent from a year ago. Bottom line, Apple’s wearables segment still dominates the market, but with more competitors cropping up and attempting to capture some of the excitement around this space, they’re actually experiencing faster growth than Apple.
All of that said, it’s still worth noting just how dominant the Apple Watch is in the grand scheme of the global wearables market. According to IDC’s data, the company’s smartwatch accounted for 10.4 million units shipped towards its overall total, with the new Series 4 watch being a major driver of growth in the quarter. That’s a big enough number that if the Apple Watch were to be isolated from the rest of the company’s wearables shipments, it would still outpace the rest of the wearables market.
The rest of the Apple wearables portfolio—comprised of the company’s AirPods and Beats headphones—accounts for some 5.8 million shipments, which would make it the third-leading wearables seller.