Despite Recent Trends, ABI Research Predicts 40 Million Tablets to Ship in Q4 2015
Recent data from technology market intelligence firm ABI Research that shows worldwide tablet shipments slowing quarter over quarter (QoQ), but that isn’t stopping the group from making a rather bold prediction when it comes to how the tablet market will do in this last quarter of the year.
ABI Research’s third-quarter data showed that 30.6 million branded tablets shipped worldwide, with units down QoQ, but the group anticipates that strong holiday sales will result in 40 million tablets shipping in the fourth quarter of 2015, which would equate to roughly 29 percent of the year’s total volume.
"Though unit shipments were down by 2.7 percent quarter over quarter and 19.7 percent year over year for the same calendar quarter, new tablets continue to be introduced for the holiday season," Jeff Orr, Research Director at ABI Research, said in a statement. "Vendors are hoping to gain back some of their unit and revenue shortfall from earlier in 2015. New tablets from Amazon and others will utilize a low-cost approach to achieve this strategy."