D&H Distributing, the leading North American computer products and consumer electronics distributor, is encouraging its retail, etail and dealer customers to upsell Bluetooth and Wi-Fi-based products, as audio continues its performance as a burgeoning sales area. This category stands to experience an uptick, since the recently-launched iPhone 7 has abolished its traditional headphone jack, motivating users to purchase Bluetooth-enabled audio accessories. The iPhone 7 was positioned to be a popular holiday gift item, which could drive demand as consumers look to accessorize their phones in the new year.
D&H offers a broad portfolio of audio products, including Bluetooth headphones from Jabra, Sennheiser, Plantronics, and Samsung; plus Bluetooth speakers from market leaders such as Braven, Logitech, iHome, and others. The distributor’s offerings range from the popular Samsung Level U wireless headphones, to Bluetooth Hi-Fi Tower speakers with built-in amplifier and LED lights, to aggressively-priced items such as JVC’s Gumy headphones.
“Audio has been a consistently dynamic category at D&H. And as with many accessory products, this merchandise often delivers greater margins than higher-priced hardware items,” said Rob Eby, vice president of purchasing at D&H. “We’re always looking to help our retailers and dealers thrive in a challenging market. Developments like the iPhone 7’s omission of a wired headphone jack present a window of opportunity that dealers can leverage for incremental revenues.”