At this particular show, extra effort was put into “creating more opportunities for the vendors here to interface with their customers, on a one-to-one basis,” said Eby. “That’s important for our vendors as well as our customers. Not everyone who comes here has the opportunity to visit CES, and even if they do, to visit with vendors like that.” By creating meeting spaces at this show, “it gives them a real voice with the vendor,” he said.
For the holiday season, Eby sees “robust” sales, although he adds that a challenge that dealers need to meet is to learn how to appeal more meaningfully to Millennials, who are less receptive to the temptations of the Black Friday special. “Dealers need to try and learn their purchasing habits. We’re conditioned to Black Friday deals, but that doesn’t appeal as much to them. We need to figure other ways to appeal to them both before and after Black Friday.”
Still in all, he said, it will be “another good holiday season” where there will be a lot of irresistible deals on tablet products, just as last year. He said that Windows 10-based products will “make good inroads in gaining market share in the tablet product area. Microsoft has developed it well for multiple platforms – phones, tablets and PCs – and those types of products should be strong.”