DiComo Leaving Definitive, Forms CE Marketing Pros
Paul DiComo announced last week that he is leaving his position as senior vice president for marketing and product development at Definitive Technology, ending 30 years with the company. He and fellow industry veteran Al Ballard have teamed up to found a new company called CE Marketing Pros LLC.
In a press release, the founders described the new company as "a full service marketing consulting company aimed at helping small to medium sized Consumer Electronics companies build their visibility, sales and market share."
Ballard is a 26-year veteran of Polk Audio, who most recently was vice president of marketing.