Have HDTV Prices Gone Up Too Much?
Did prices of HDTVs rise too much as demand weakened early this year? They did indeed, according to data released this week through the Retrevo Pulse index.
The company's index found that the average selling price for HDTVs including in Retrevo's index rose 30 percent between January and April, disproportionately to other CE products, despite falling demand at the time.
“It is typically not a good strategy to increase prices at a time when consumers are hunkering down and trying to save money,” Vipin Jain, Retrevo's CEO, said as part of the announcement. “Reduced advertising on the part of brands and retailers, as well as some seasonality, has likely also contributed to weak demand. The good news for consumers is that our April data revealed that HDTV prices have leveled off and might even be heading back down."