Noel Lee, Monster Cable Products’ Head Monster, characterizes himself as a “ultra high speed” kind of guy, but he knows there are plenty of American consumers who are quite comfortable with their “standard speed” CE purchases. So, he’s introducing a new rating system for three series of Monster’s HDMI cables that will
differentiate between the basic $49/meter HDMI hookup, say for a standard DVD player, and the higher-quality, latest-generation HDMI’s that run $129/meter.
The new rating system, which will be branded with a medallion symbol on all Monster packaging, uses easy-to-understand words instead of technical jargon. Categories are “Standard Speed,” “High Speed,” “Advanced High Speed,” and “Ultra High Speed.” “People are asking, ‘What am I paying for when i spend $200 or up on an HDMI cable?’” Lee said. “We need a system to let people know what they are buying...to stratify the different types of cables.”