Attitudes towards covergence imaging devices
When it comes to capturing digital images, most consumers opt for a digital camera or camcorder to get the job done. But as convergence blurs the line between these devices, the industry and the channel want to know: Do consumers see the value? How are these devices being used?
New consumer research from the Consumer Electronics Association (CEA) shows 91 percent of digital camera owners consider their digital camera to be their primary picture taking device, even though 39 percent own an analog camcorder and 22 percent own a digital camcorder. But among owners of digital camcorders, 18 percent say it is their primary image capture device. The study confirms camcorders are the first choice for video capture among those who own them. Conversely 29 percent of digital camera owners pick their camera as their first choice for capturing video.