In concert with these developments, complementary products for digital cameras, including storage media, printers, accessories and the like, have followed a similar migratory path.
The market for camcorders, meanwhile, has been largely immune to the growth seen in other imaging segments. Unit shipments of camcorders have remained flat over the past couple of years and CEA forecasts show little sign of growth in the near future. What has changed in the camcorder market is the composition of product shipped. Manufacturers are increasingly embracing digital models in this segment. In 2004, 21 percent of camcorder shipments were analog, but this year only 12 percent of unit shipments are expected to be analog models.
According to CEA's 2005 CE Ownership and Market Potential Study, the household penetration of analog and digital camcorders is 28 percent and 18 percent, respectively; much lower than digital cameras. And purchase intentions for these products suggest the ownership divide between cameras and camcorders may only widen. CEA market research shows 25 percent of U.S. households plan to buy a digital camera this year, compared to only 11 percent who intend to purchase a digital camcorder.