Digital Camera Outlook 2004
The digital SLR category is going to be hot, says Neal. "As the digital SLR becomes more prominent it opens up many more opportunities for our dealers—they're guys who have a lot of photographic expertise and can help consumers get the photos
they want," says Neal. One of the big contributing factors will be the price decline of digital SLRs. With more digital SLRs under $1,000, amateur photographers will be drawn to the the products. "It's for the folks that were serious amateurs, people who have a great love of photography and are now being pulled into the arena of digital."
Neal expects the market is ready for a wide range of camera levels right now, especially for the mid- and high-end consumer. "We're going to see lots of companies out now with six megapixels as their top model as well as some eight-megapixel models. As the costs have dropped it puts the three- and four-megapixel models at really popular price points, and a four megapixel camera gives you a really great picture."