Digital Camera Outlook 2004
"Consumer awareness is very high, but more important is that consumer acceptance is high. People now accept that digital is as good as film," says Sienkiewicz. He gives most of the credit for digital photography's success to the retailers, who he says are doing a good job explaining the benefits to consumers. "Commoditization has contributed to the popularity of digital cameras," and he adds, that it has contributed to the proliferation of digital printing at retail.
Like others, he pegs the consumer camera sweet spot at around three megapixels. "I see signs that the consumer is waking up and seeing that three megapixels is really good." He suggests that manufacturers should throttle back the pixel race and concentrate on camera features and use issues.
Printing Up, Says PMA