Digital Cameras: The In-Betweens
Ask customers how their holiday photos turned out and you're likely to hear, "Not bad." Fortunately, you can help those shoppers turn out great photos next time. Just point them at a better class of shooter: the compact interchangeable lens cameras.
Most people are now accustomed to taking pictures with a smartphone or pocket camera, and they've found them wanting. Parents can't pick their kid out of the school play shot. Pictures of the family pet cavorting in front of the yule log look like a rabid raccoon dancing on the hearth. That's because taking a good picture isn't simply a matter of megapixels. It requires a good set of lenses, better processing power, and larger image sensors. The good news is that customers are finally waking up to this fact.
Compact interchangeable lens cameras (or ILCs) offer all of those features for buyers who are ready to move up but who are not ready to make a major economic commitment or take a night course in photography. Snuggling in between the expensive (and heavy) digital single lens reflex cameras (DSLR) and inexpensive pocket-sized cameras, these shooters have many of the features of DSLRs plus the convenience of compact cameras. They are smaller and less expensive than prosumer DSLRs. On-screen menus and settings also eschew technical terms like "exposure value" and "white balance" in favor of more easily understood nomenclature like "brightness" and "color." It makes compact ILCs a lot less intimidating for novices.